70's Vintage Florals

As I sit curled up in blankets on my couch, staring out at the snow falling out the window, it's funny to think of anything floral related. However, if a little vintage flare is added to the mix, florals for a fall collection totally works.

 Dresses by Mata Traders. Textile Design by Shifra Whiteman. 

Dresses by Mata Traders. Textile Design by Shifra Whiteman. 

Last spring, when the design team at Mata Traders came together for our seasonal brainstorm session, I kept feeling drawn to images of antique and vintage flowers. My favorite was a piece of 70's wallpaper bursting with mustard, pea green and brown flowers. My first reaction was "Gross!  The colors are horrible!", but the shape of the flowers caught my eye and I started to sketch them over and over again. I finally created a repeat that everyone on the design team loved, and then we started to play, what I like to cal "the color game". We tried using darker muted colors, bright colors, pastels…I'm pretty sure we tried every combination of colors under the sun. In the end, we chose a few purples, a cream and a punch of orange. 

 Left: Hello Dolly Dress. Right: Oberlin Dress. Dresses by Mata Traders. Textile Design by Shifra Whiteman.

Left: Hello Dolly Dress. Right: Oberlin Dress. Dresses by Mata Traders. Textile Design by Shifra Whiteman.

After receiving a sample pieces back, we knew we had made the right color choice. The colors are a nice change from the monochromatic winter wardrobe. The print came back so well that two dresses were created from the fabric. The Hello Dolly Dress is so cute and pairs nicely with chunky sweaters for fall, and elegant Oberlin Dress