The Purchasing Power - Post Thanksgiving

I hope everyone had a wonderful and meaningful Thanksgiving. I hope it was not only tasty and filling but also a time to share with friends and family while reflecting on the things you are thankful for this year and in life. 

Sadly, this time of year is also a crazy push for mass consumerism. What with some major stores starting Black Friday on Thursday night, the eve of Thanksgiving, the hype of rushing to stores to grab a deal has gone bananas! I am not excluded from this equation. I admit, I purchased winter boots and a printer, but sadly it was only because I had the day off. The whole concept of mass purchasing on this post-Thanksgiving weekend is disturbing. Yet every year we dive into Black Friday and Cyber Monday deals so we can all save a few bucks.

That all said and done, I do believe that there is much good and positive outcome to this crazy American ritual. We have dubbed the Saturday after Thanksgiving, Small Business Saturday and a combination of Fair Tuesday and Giving Tuesday for the Tuesday after. These 2 special days allow us to make a direct difference in people's lives locally and globally. Small businesses provide jobs, taxes, connect and give back money to local communities, while ethical or fair trade businesses provide the same things to communities abroad.

Photos from  Soom Foods ,  Mata Traders  &  Sundara .

Giving Tuesday gives people the opportunity to make a contribution to non-profits. Fair Tuesday provides consumers the opportunity to make a purchase that will most likely help a small business, but more importantly make a difference to someone and/or a community on abroad. If you read this blog on a regular basis, you already know that I design for a wonderful fair trade company called Mata Traders. They produce clothing and jewelry through women cooperatives in India and Nepal. These cooperatives provide fair wages, health clinics, schooling for their children and much more. The jewelry and garments that they make are beautiful and with every purchase you can have piece of mind that it was made fairly and ethically. You can find a list of  fair trade companies here

Another company (a new one!) worth checking out is Sundara. Sundara is a soap company with a social mission to not only be a vegan & eco friendly product, but to promote hand washing to children and communities in Thailand, India & Ghana. These soaps not only look beautiful but provide a service that helps save lives and promote wellness all over the world. Plus, the ingredients they use look amazing!  

A great way to find a company that gives back is at One Percent for the Planet. This site provides a list of companies that give 1% of their profit to loads of non-profits that give back to our planet. I heard about this site from my friends over at Soom Foods. This trio of sisters, produce and sell delicious Tehina with a social message (check out their amazing recipes! I never knew you can do so much with Tehina).

These companies and these 2 special days after Thanksgiving make if possible to use our purchasing powers to create change on a local and global scale. Please consider finding a local and ethical business that produces and sells what you need and make a difference in communities near and far this holiday season (and beyond!) 


Around a year and a half ago, I got a new laptop and that meant a new laptop case! I realized that in this world of buying "stuff" there was an opportunity to help people as well. Since then, I have been trying to make a conscious effort to purchase less. However what I do buy, I try and support a fair trade, ethical and/or sustainable company.  

Della - Soaring II Macbook case

Della - Soaring II Macbook case

I learned about this wonderful company called Della. At Della, Ghana women create beautiful laptop cases and get paid a fair wage. I immediately purchased one. They use traditional African dutch wax batik fabrics, which are filled with bright bold colors and really makes a statement. This is just one example of how a small purchase can make a huge difference in the lives of people all over the world. 

I feel so proud to me designing for companies that share the same mission and ideals as this company. Please think of fair trade organizations and companies when looking over your gift list and consider supporting them. 

Below is a video that shows the women of Della and how happy they are working for such a great company.