Spring '14 on ModCloth!

WOW! It has been way too long since I have written a post, but that just means I have been working like crazy these last few months, and boy do I have some goodies to share! Within the next few weeks I will be writing about all my projects but for now I thought I would start with an exciting announcement.

Textile designs by Shifra Whiteman. Garments by Mata Traders. Sold through ModCloth. 

ModCloth is, once again, selling garments with my textile designs! I designed these fabrics for Mata Traders and ModCloth ordered these garments to start Spring '14. On the far left, is the Perennial Picking Top, in the same floral print I designed for the Fall '13 Meet Me in the Meadow Dress. The cascading roses make this top look so sweet. Next to it we have the An Enchanted Evening Dress. This dress was designed specifically for ModCloth but the same fabric can be found on other dresses in Mata Traders' Spring '14 collection (available on their website in April). The following dress is the Give You a Print Dress in Hexagons. I designed this print for Mata Traders' Spring '13 collection but it was so cute that we decided to use it again! On our far right we have the Carry On With Confidence Top in Sailboats. This was a fun collaboration textile which I will write about in the next few weeks. I love how nautical the top looks with that tie in front. 

This is literally just the tip of the iceberg! Each of these designs has a story behind it, which I will write about and cannot wait to share so stay tuned! 

Battling the Bedrock Print

Let me introduce you all to the Bedrock print.  This was yet another print that has been in the works since I was an intern at Mata Traders in the fall of 2011. I had just finished my thesis project and was obsessed with hand drawn doodles. The Aztec/Southwest trend was at it's peak and I decided I wanted to make a pattern that merged the two ideas! 

This turned out to be a bit more difficult than I thought. Not necessarily drawing the pattern and getting it into repeat, but the color combos drove me crazy! We had our color story ready and nothing worked well together. Should we use 4 or 5 colors? Should we stick to similar colors or go crazy and use complimentary colors? Is this even the season to use this print? It was a lot to handle. I had never had this problem before, but then again this was the first time I was designing for mass production!

Sometimes it really is better to take a deep breath, acknowledge that you have a great start on something and then put it away for a little while. We brought out the Bedrock print a season later and began to rework it in a different color story, with a new selection of garments and most importantly, fresh eyes.

Here we have the Bedrock print in three different garments. On the left we have the Singapore Sweetheart Top, in the middle the Kyoto Color Block Dress and on the right the Patterns and Pockets Skirt. All three items are now on sale on the Mata Traders site! Check out how Laura, from the Mata Traders Blog, found the Patterns and Pockets Skirt at Loufest and Dus, from Cuddly Cacti, wears and styles her Kyoto Color Block Dress.

Don't these ladies look great wearing the Bedrock print?!