Doodles

Forecasting the Doodles Print

I get so excited about the first day of the design process for a new collection at Mata Traders. The design crew sits at a table and combs through the trend forecast. We identify what we like individually and then think about what would work well with our manufacturing capabilities and overall esthetic. Sometimes (if we're are lucky) we see really strong trends and decide to merge them. That was the case with this Doodles print.

Doodles Print. Textile design by Shifra Whiteman. Dresses by Mata Traders. Spring '13 collection.

Doodles Print. Textile design by Shifra Whiteman. Dresses by Mata Traders. Spring '13 collection.

There were some great images in our trend forecast back in 2012. One page was full of   hand drawn doodles, which is one of my favorite styles to create. After perusing the pages a bit more, we noticed the slight shift from the southwestern/aztec trend that were all the rage in Spring 2012, to more Moroccan and Moorish geometric trends popping up all over the Spring 2013 forecast. Combining both the hand drawn style with Moroccan and Moorish shapes seemed like the perfect match.

Dresses by Mata Traders.

Dresses by Mata Traders.

This Doodles print was designed as a traditional block print which gave a softer, yet still edgy feel to the fabric. It was produced in 2 color ways, on 2 different garments and gives off 2 totally different vibes: The strong and structured Shanghai Shift Dress on the left and the flowy and playful Twist and Twirl Dress on the right. 

I personally enjoyed the challenge of merging different trends. Just reminiscing and writing about this process has gotten me excited about the start of designing a whole new collection. In just a few weeks we will start designing for Mata Traders' Spring 2015  line and I am sure we will have many amazing stories of processes and inspiration to share with you.

 

Let's Repeat!

The rumors are true ... I really do love teaching textile design! This morning I had the pleasure of leading a "Textile Repeats" workshop and both of the participating ladies are University of Michigan School of Art & Design graduates. The workshop was split into two parts. The first half focused on actually using real materials (paper, crayons, markers, tape, the handy dandy printer and photocopier...etc.) to create different kinds of repeats. (That is personally my favorite -everyone gets creative with doodles!) The second half  of the workshop is translating the concepts we learned using materials, to Computer Aid Design technology (i.e. Adobe Photoshop & Illustrator). We got some pretty funky practice prints while listening to some sweet jams and gabbing about the grand old college life. 

If you or anyone you know is interested in this or any other workshops I lead, please check out the Teaching page on my website.

"Textile Repeats" workshop. 2013.

"Textile Repeats" workshop. 2013.

"Textile Repeats" workshop. 2013.

"Textile Repeats" workshop. 2013.