The Business of Fast Fashion

I was made aware of a wonderful illustrative video from the MinuteMBA series. This one in particular hits home because over the last few years working for an small ethical/fair-trade fashion company, I am able to really see what fast fashion has done. It's difficult, of course, with a limited budget wanting something cheap and on trend once in a while, but long term these clothes don't last and are out of style within months. It is not sustainable. I have become more conscious of my purchasing choices and will now opt for a well made dress or sweater rather than grab 5 cheap things from a fast fashion store.

Since I started designing at Mata Traders and seeing the process of fashion from start to finish, it has reinforced my desire to design but with fairness, social justice and sustainability in mind. Maybe if society as a whole starts to think about purchasing choices and less of quantity and trend, we would be able to find a healthy balance that fits all types of budgets & styles, while heading in a more ethical and sustainable direction. 

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